Msights Marketing Analytics Platform

Reimagining a next-gen marketing analytics platform for a social world

The Goals

  • Reimagine and relaunch  the Msights Marketing Analytics platform with a modern, flexible and innovative user experience
  • Capture new marketshare with enhanced social capabilities that solve core pain points in the sharing of insights
  • Increase user adoption and engagement
  • Streamline client on-boarding  experience

The Approach

  • Applied UCD to expand upon and enhance base requirements from client
  • Implemented agile methodologies to deliver prototype and functional requirements via weekly sprints

The Results

  • New platform launched to rave reviews
  • Msights acquired largest client to date (Fortune 100 IT company) after demoing new platform
  •  Major advertising agency adopted platform after receiving demo

I worked with Msights to help them update their legacy analytics platform to capture new marketshare in the post-pc social world. At the conclusion of the engagement, Msights demoed the new platform and landed their largest client to date, a Fortune 100 IT giant.