Msights Marketing Analytics Platform
Reimagining a next-gen marketing analytics platform for a social world
The Goals
- Reimagine and relaunch the Msights Marketing Analytics platform with a modern, flexible and innovative user experience
- Capture new marketshare with enhanced social capabilities that solve core pain points in the sharing of insights
- Increase user adoption and engagement
- Streamline client on-boarding experience
The Approach
- Applied UCD to expand upon and enhance base requirements from client
- Implemented agile methodologies to deliver prototype and functional requirements via weekly sprints
The Results
- New platform launched to rave reviews
- Msights acquired largest client to date (Fortune 100 IT company) after demoing new platform
- Major advertising agency adopted platform after receiving demo
I worked with Msights to help them update their legacy analytics platform to capture new marketshare in the post-pc social world. At the conclusion of the engagement, Msights demoed the new platform and landed their largest client to date, a Fortune 100 IT giant.
