Thomas Donehower
Marina Del Rey, CA 90292
tdonehower@gmail.com
EXPERIENCE
CONVERSION LOGIC
Product and UX Lead – Consultant
Santa Monica, CA
Mar 2015-Present
Venture-backed SAAS provider of cross-channel marketing attribution analytics and insights
- Led product team of 6 and implemented weekly sprints to deliver key features of product roadmap
- Revamped agile/scrum methodologies, maintained and prioritized product backlog
- Defined and documented business requirements, UX and UI for all product features
- Implemented rapid prototypes and customer feedback sessions to inform product strategy
XPERIENCE INTERACTIVE
Founder/Director of User Experience
Santa Monica, CA
2009-2015
Digital agency specializing in user experience design; key clients included Activision, Verizon, Sony Entertainment, and Blue Cross Blue Shield.
- Founded agency and grew to 2MM in revenue
- Led strategy and user experience for over 200 digital engagements including commercial CMS-driven websites, web applications, and mobile applications for iOS and Android
STUDIOCOM
Sr. User Experience Designer
Santa Monica, CA
2008-2009
- Led user experience for Los Angeles office
- Oversaw and provided UX strategy and deliverables for engagements with Mattel, Nestle, and American Greetings
UXCONCEPTS
Founder
Santa Monica, CA
2007-2008
- Founded user experience consultancy delivering interactive strategy, information architecture, and user experience design
- Marquee clients included Tribal DDB, Studiocom, and US Search
BLUE LAVA GROUP
Founder/VP Product Development
Santa Monica, CA
2005-2007
- Co-founded online niche e-commerce business with over 20MM in annual revenue
- Established the strategy, UX, and UI for 6 online stores
- Defined functional requirements and developed wireframes using Visio and Axure RP Pro
- Developed a portfolio of functional enhancements accounting for 1MM in additional revenue
- Analyzed conversion processes increasing conversion across all retail properties by 110%
EURO RSCG
Director User Experience – Life Sciences
New York, NY
2002-2004
- Oversaw the strategy, UX/UI, usability, and accessibility for engagements with leading pharmaceutical manufacturers including Pfizer, Novartis, Aventis, GSK, and Genentech
- Created and presented strategic and UX deliverables including competitive analyses, site maps, wireframes, functional specifications, and prototypes articulating how the proposed user experience addressed user needs and strategic objectives
- Designed and led workshops to educate stakeholders on the fundamentals of user experience
- Developed proprietary user experience audit process capturing 150k in additional revenue and 1MM in new business
WEBMINER
Director Research and Development
New York, NY
Mar 2001-Sep 2001
- Led research and product development to prepare prototype ASP –based data mining service for market
- Managed all facets of strategy, information architecture, and development of Webminer.com
DVC GROUP
Senior Information Architect
New York, NY
2000-2001
- Oversaw the strategy and information architecture for Subaru.com’s “Build Your Own Subaru” area, resulting in a 20% increase in new-dealer inquiries
IANSWERS.COM
Director, Site Strategy
New York, NY
Jan 2000-Nov 2001
- Developed strategy and information architecture for online information exchange
- Designed and conducted usability tests to ensure usability of beta release
AGENCY.COM
Research Analyst
New York, NY
1998-2000
- Researched market trends and provided interactive strategy for Fortune 500 clients including Intel, Oppenheimer Funds, Colgate-Palmolive, Unilever, and Sprint
EDUCATION
ST. JOHN’S COLLEGE
B.A. Philosophy and Mathematics
Annapolis, MD
1992-1996
ADDITIONAL INFORMATION
- Online Portfolio and Blog – tomdonehower.com
- LinkedIn: linkedin.com/in/tomdonehower
- Languages and Tools – HTML, Javascript, Axure RP, Fluid UI, Photoshop, WordPress
- Author, Beautiful Individuals: Novel about coming of age in the late 80’s
- Consultant, Art Institute of California: Helped guide and define curriculum for user experience