Venture-backed SAAS provider of cross-channel marketing attribution analytics and insights

• Led product team of 6 and implemented weekly sprints to deliver key features of product roadmap
• Revamped agile/scrum methodologies, maintained and prioritized product backlog
• Defined and documented business requirements, UX and UI for all product features
• Implemented rapid prototypes and customer feedback sessions to inform product strategy

Digital agency specializing in user experience design; key clients included Activision, Verizon, Sony Entertainment, and Blue Cross Blue Shield.

• Founded agency and grew to 2MM in revenue
• Led strategy and user experience for over 200 digital engagements including commercial CMS-driven websites, web applications, and mobile applications for iOS and Android

• Led user experience for Los Angeles office
• Oversaw and provided UX strategy and deliverables for engagements with Mattel, Nestle, and American Greetings

• Founded user experience consultancy delivering interactive strategy, information architecture, and user experience design
• Marquee clients included Tribal DDB, Studiocom, and US Search

• Co-founded online niche e-commerce business with over 20MM in annual revenue
• Established the strategy, UX, and UI for 6 online stores
• Defined functional requirements and developed wireframes using Visio and Axure RP Pro
• Developed a portfolio of functional enhancements accounting for 1MM in additional revenue
• Analyzed conversion processes increasing conversion across all retail properties by 110%

• Oversaw the strategy, UX/UI, usability, and accessibility for engagements with leading pharmaceutical manufacturers including Pfizer, Novartis, Aventis, GSK, and Genentech
• Created and presented strategic and UX deliverables including competitive analyses, site maps, wireframes, functional specifications, and prototypes articulating how the proposed user experience addressed user needs and strategic objectives
• Designed and led workshops to educate stakeholders on the fundamentals of user experience
• Developed proprietary user experience audit process capturing 150k in additional revenue and 1MM in new business

• Led research and product development to prepare prototype ASP –based data mining service for market
• Managed all facets of strategy, information architecture, and development of Webminer.com

• Oversaw the strategy and information architecture for Subaru.com’s “Build Your Own Subaru” area, resulting in a 20% increase in new-dealer inquiries

• Developed strategy and information architecture for online information exchange
• Designed and conducted usability tests to ensure usability of beta release

• Researched market trends and provided interactive strategy for Fortune 500 clients including Intel, Oppenheimer Funds, Colgate-Palmolive, Unilever, and Sprint

• Online Portfolio and Blog – tomdonehower.com
• LinkedIn: linkedin.com/in/tomdonehower
• Languages and Tools – HTML, Javascript, Axure RP, Fluid UI, Photoshop, WordPress
• Author, Beautiful Individuals: Novel about coming of age in the late 80’s
• Consultant, Art Institute of California: Helped guide and define curriculum for user experience